Home Instead I

With more than 1’200 branches that provide annually >100 million hours of care across 14 countries, Home Instead Inc. is the world’s largest provider of non-medical home care services, predominantly for the elderly. Home Instead Holding AG is part of the global Home Instead franchise system, and at the time Verium sold the company in 2021, held the master franchises for Switzerland, Ireland, the Netherlands and France with >8’000 care givers across four countries.

The company was established and acquired the first master franchise in Switzerland in 2007. During Verium’s holding period, Home Instead Holding acquired the master franchises of Ireland in 2017 as well as the Netherlands and France in 2020. It simultaneously managed to successfully expand its network by granting sub-franchises to grow market presence and at the same time buying back established branches from sub-franchisees in order to realize synergies, professionalize the organization and fully capitalize the underlying growth opportunities.

At entry in 2014, Verium was convinced about the underlying macro trends in the senior care market driving strong market growth, which could be captured by a scalable business model with tangible operational improvements, particularly through further digitalization and a clear roll-out plan for international buy-and-build opportunities within the existing franchise network.

In 2021, Verium together with the founder and CEO Paul Fritz, sold the company after achieving a stellar growth rate of 35% CAGR over the seven-year holding period to Unigestion acting as lead investor. The management team around Paul Fritz and Verium still hold a significant stake in the company.